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Catanach to helm PR industry group

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The Council of Public Relations Firms of Hong Kong has announced its new board for 2013/14, appointing Rachel Catanach as chairman with Simeon Mellalieu continuing on the board as deputy chairman.The Council of Public Relations Firms of Hong Kong (cPRFHK) represents the majority of consultancies in Hong Kong, promoting public confidence in the industry, and currently numbers almost 30 member firms.Catanach, managing director, SVP and senior partner at FleishmanHillard Hong Kong, said the role of public relations and strategic communications is ever more important today, especially with Hong Kong acting as a hub for many consultancies in the region.The group has flagged a range of events for the coming year to engage agencies, professionals and clients, in addition to number of events and awards to engage universities and the wider industry."Public relations firms here face a unique set of challenges as they seek to uphold best practice, attract young emerging talent and manage communications in a variety of cultural contexts," Catanach said."We hope to dispel the notion that PR is the poor cousin of creative agencies. We believe these initiatives are a key way we can develop the profession and its professionals so the value they provide is fully recognised," she added.A full list of cPRFHK members can be found here.

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