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What the future holds for OTT and digital broadcasting

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The annual CASBAA Convention kicked off on this week in its new home at the Intercontinental Hotel Hong Kong, with the theme "Making Waves".Kicking off the day, chief secretary Carrie Lam, highlighted the government's belief that investing in creative talent is key to driving growth of the creative industries.Janice Lee from PCCW gave more detail on the company’s new global Viu OTT platform, announced earlier this week. She said the company had to become extremely agile in turning around its content in multiple languages to stay competitive and beat illegal content piracy.“Windowing has become very important, we get our content out in multiple languages in just eight hours. Historically this didn’t happen, which gave room for piracy.”Piracy of content was a strong theme across the first day, with Mark Mulready of Irdeto showcasing just how difficult it is to distinguish legal from illegal content sites. The Police Intellectual Property Crime Unit from the UK, where an infringing website list of illegal websites is published and flagged to advertising brands, was flagged a great initiative to disrupt pirate sites. “Through working with the advertising industry, we can remove the incoming revenue to these illegal sites,” commented det. chief supt. David Clark of City of London Police. It was also agreed that it was everyone’s responsibility - whether channel or creator - to protect the value of content. Are Mathisen from Conax AS encouraged all content owners to embrace new technology to combat content theft.With piracy followed the issue if regulation where Ajit Pai from the US Federal Communications Commission and R.S. Sharma from the Telecom Regulatory Authority of India both agreeing that governments should take a less restrictive approach to regulation to allow new business models to take shape.

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