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Carlsberg's Setiadi exits for Reebonz

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Carlsberg Singapore's marketing director Anto Setiadi has exited the company to head up global marketing efforts for luxury fashion site Reebonz.Setiadi will report directly to Samuel Lim, CEO & co-founder of Reebonz and will continue to be based in Singapore, he told Marketing.Prior to the appointment, Setiadi was marketing director of Carlsberg Singapore, leading the brand's marketing efforts for the last two and a half years, reaching out to young adult beer drinkers.He was responsible for key Carlsberg campaigns in Singapore such as the World Cup 2010, Carlsberg's global brand re-launch in 2011, and the upcoming Carlsberg UEFA Euro 2012.  He also has more than 12 years of experience with FMCG brands such as Procter & Gamble and Johnson & Johnson."We're excited to welcome Anto onboard into Reebonz's family and with his approachable personality, leadership, and wealth of experiences, I'm confident he'll be able to bring Reebonz's brand to the next level and also to bring alive the ‘unveil the surprise' experiences to our valued customers," Lim said.At present, Reebonz operates in Singapore, Malaysia, Indonesia, Taiwan, Korea, Macau, China, Brunei, Thailand and Australia.

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