Carlsberg makes appointment for digital and social media duties

Following a pitch conducted in December 2014, Carlsberg has appointed Goodstuph as its digital and social media agency.According to the agency, there were two other agencies in the process.The scope of the appointment will be for a period of one year, with Goodstuph tasked to provide strategic counsel regarding social media marketing for the Carlsberg brand and to give an insightful take on the brand digitally.Jolene Yeo, marketing director at Carlsberg Singapore, said: “Goodstuph demonstrated strong creativity, digital strategic expertise and a proven track record in Social Influence Marketing. As a result we were confident that they would make a significant contribution to the Carlsberg brand in the digital arena, and help to better connect the brand to its consumers via social media platforms.”