Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Carat Malaysia names Astro's Lorraine Capel as CEO

share on

Carat Malaysia has appointed Lorraine Capel as CEO of Carat Malaysia, effective 1st October 2016. She replaces Bala Pomaleh who has since joined IPG.Capel joins from Astro where she was the head of integration. Before Astro, she had spent 11 years in GroupM Malaysia where she held several senior roles, with her last within the group as the managing director of Maxus Malaysia.Prior to that, Capel led the Procter & Gamble agency of record business during her stint in Starcom Mediavest.In her new role, Capel will oversee operations and drive strategic planning and management for Carat Malaysia, as well as further strengthen Dentsu Aegis Network’s media capabilities. Capel will report to Nicky Lim, CEO of Dentsu Aegis Network Malaysia, and will also be part of the executive committee of the market’s network group.Lim said, “Armed with deep market insights from both media owner and agency side, Lorraine’s convergent skill set will be instrumental in future-proofing Carat. Combine that with her penchant for success, agility to challenge convention and innovate, as well as strong business acumen, we are confident she has the right values and calibre to lead Carat and take responsibility to create better business value for clients. Carat Malaysia will begin a new chapter on an upward trajectory under Capel’s leadership.”Capel, a keen innovator who has led many initiatives that fuelled clients’ business growth, said, “I’m excited at the opportunities to pioneer and activate more collaboration across the network. I hope my drive and energy will be refreshing to the team, and I look forward to embarking on this journey to innovate the way brands are built for clients, helping clients generate real business results and raise the bar for Carat Malaysia.”Capel will be leading a team of over 100 talents within the award-winning agency, whose network in Asia Pacific.Sean O’Brien, CEO of Carat Asia Pacific added, “Lorraine will play an integral role in keeping the momentum of maintaining a leading position for Carat Malaysia, driven by our talented staff within the network and our commitment to redefine media to attain better business outcomes for our clients. We welcome Lorraine and the potential she holds that will power Carat forward.”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window