Carat makes senior hire for GM

Sean O’Brien, CEO of Carat Asia Pacific, announced the appointment of Gilad Coppersmith to International Client President for GM International Operations (GMIO) heading up the team from Singapore across APAC, Middle East and Africa.  Coppersmith will report to O’Brien.“With strong digital, innovations and management credentials, Gilad is a great asset to the team and the ideal leader for the General Motors business” O’Brien said.Coppersmith joins Carat from IPG Mediabrands in Singapore, where he was Senior Vice President, Digital and Innovation Catalyst for the World Markets. Through his 19 years in the industry, he has held senior roles at OMD and Starcom Worldwide in Canada, Starcom Worldwide, McCann Worldgroup and Universal McCann in China and PHD in London.