Canon strengthens focus in localisation

Now in its fifth year, the Canon Photo Marathon Hong Kong (CPMHK), is for the first time applying a theme of localisation to the annual event and a new tagline "Shoot for Hong Kong".Positioning itself as an imaging expert, Canon has partnered with Heep Hong Society (CPMHK's beneficiary) this year to encourage participants to "run" around the city and to capture the different faces of Hong Kong."We are trying to use photography to connect our brand to the community and localise our brand in Hong Kong," said Vincent Cheung (pictured), general manager and senior director of consumer imaging and information group of Canon Hong Kong."Following our brand's philosophy ‘Kyosei' (living and working together for the common good), we are trying to localise our brand through fulfilling social responsibility," said Cheung and adds the theme is therefore applied to this year's marathon in order to encourage Hong Kong people to record something characteristic in the city."We are hoping that this event will bring Hong Kong people together to contribute to the city."Canon is promoting the event through integrated platforms spanning digital (a new website officially launched yesterday), social media, print, and outdoor.The marathon will be held on October 6.The event has been launched in more than ten regions since 2003, including Hong Kong, Taiwan, the Philippines, Singapore, Malaysia, Indonesia, Thailand, Vietnam, India and Beijing.