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Cadillac pays tribute to Chinese athletes

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2016 Rio Olympics just closed its curtain. This also means the new beginning of athletes’ training journey.All the greatness of athletes often starts from the scratch. To pay tribute to every athlete and their brave beginning, Cadillac joined hands with McCann Shanghai to launch a brand campaign on Shanghai 5-Star Sports channel to reinforce the brand’s daring spirit.Instead of taking an emotional approach of narrating the story behind the athletes or showing their achievements, the one-minute “Where greatness begins” campaign has taken on the spirits from a different angle by going back to the starting point: the training grounds, bringing a whole new experience to the audience.Credits:Brand: CadillacAgency: McCann ShanghaiAccount Team: Shao Jia, Jiang Lei, Li MengyanCreative Director: Yu Junjie, Zhou Huaan, Zhong Ming, Lu Chao, Lu TongCopywriting: Zhou Huaan, Lu ChaoArts: Zhong Ming, Lu Tong, Zhang XinfengProduction: Huang Jiaji, Sun Xiaoliang

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