Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Bus-aggregator looks to disrupt industry in Singapore, Malaysia

share on

Indian startup bus-aggregator RedBus is looking to disrupt the industry for busing in Singapore and Malaysia, moving from its success in India.The firm was acquired in 2013 by Ibibo Group, a joint-venture Indian web company run by China’s Tencent and South Africa’s Naspers, according to TechinAsia.In India, RedBus covers 67,000 bus routes and offers real-time booking of tickets across bus operators.The startup has begun by aggregating 5,700 different routes in Singapore and Malaysia. This includes tickets between Singapore and Malaysia but also intercity tickets for destinations around Malaysia, said TechinAsia. 100,000 seats are available daily.“We are very excited about this launch. This is yet another milestone in ibibo’s journey. Ever since the acquisition of RedBus in 2013, we have worked hard to build out the new global platform, mobile apps and a solid management and technology team led by Prakash,” said Ashish Kashyap, founder & CEO of ibiboGroup told YourStory.Apart from the Singapore and Malaysia expansion, the RedBus platform will launch globally soon, offering multiple currencies, languages, time zones, and integrated with international payment systems.“Our B2C platform is international ready with the website, and mobile apps etc. We just have to integrate the local banks and payment gateways before we go live,” said Prakash Sangam, CEO, RedBus told YourStory.Sangam said that RedBus is currently growing at the rate of 80% year on year, with over 1800 bus operator on board as of now.According to TechinAsia, RedBus is acquiring customers through deep discounts.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window