BSN encourages you to save in the festive season 

Bank Simpanan Nasional has launched its festive campaign on a different note, with the campaign tagline of ‘Savings through responsible spending’.Since festivities, whether Christmas, New Year or CNY are all associated with ‘The Art of Giving’ be it wishes, blessings or gifts, the bank took the stance of promoting its message of ‘The real gift you can give your loved ones is the Gift of Savings’.The message was supported by press ads by its agency Lowe Malaysia.Here are the ads: Campaign CreditsClient – Bank Simpanan NasionalPuspa Marina Dato’ Haji Omar, Senior VP/Head, Strategic CommunicationsAizurra Melissa Mohamed Muzammil, Manager, Brand CommunicationsNoor Amalina Ahmad Latphy, Executive, Brand CommunicationsAgency – Lowe MalaysiaSailesh Wadhwa, Strategy Planning DirectorShukri Jai, Client Servicing DirectorFitrina Tuty Zaini, Associate Account DirectorHidhir Hussin, Account ManagerZaidi Awang, Executive Creative DirectorFaras Adanan, Art DirectorUsamah Azlan, Copywriter