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IN BRIEF: More stories from the industry

Indochine Media names digital editorial director
He will continue to helm Buro 24/7 Singapore while providing strategic counsel to Robb Report Singapore’s digital team.

[m]PLATFORM names global chief strategy officer
She will play a central role in ensuring clients are able to apply data driven insights throughout their communications campaigns.

foodpanda launches OOH activation to celebrate 5th anniversary
The campaign was aimed at PMEBs and heartlanders by transforming the OptiMaX trucks into mobile food kiosks

50 NS-themed buses running around SG with 1.8m tall “mobilisation man”
The “mobilisation man” is an icon, closely associated with Operationally Ready NSmen.

Integral Ad Science and Facebook expand partnership to improve transparency
The partnership is hot on the heels with IAS’ recent partnership with Snap to review its protocols.

Grapeshot names APAC marketing director
Prior to Grapeshot, she held several senior marketing and communication positions at Arcserve, Intuit and Acronis.

CNN makes two new appointments in APAC region
Zab Ali has come on board as digital director, North Asia and Delilah Chan as sales director, Southeast Asia.

GODIVA appoints PR partner for Singapore
The agency will collaborate with GODIVA on media engagement and influencer relations.

Publicis One Indonesia names chief strategy officer
The appointment will see him oversee the strategy function across all agency brands in Publicis One Indonesia.

VIVO and Y&R team up to launch campaign for a “Perfect Ramadhan”
The spot, airing on TV and via social media, has attracted over 5 million views on YouTube.

Publicis One Vietnam launches Prodigious Brand Logistics
Prodigious will offer its services across Publicis One’s agencies Leo Burnett, Saatchi, Publicis, Zenith, Starcom, Performics and MSLGROUP, as well as to direct clients.

Cycle & Carriage partners with IKEA for “masked” test drive campaign
The test drive allows customers to judge Citroen’s C4 Picasso’s level of comfort based solely on their experience.

TIBCO names Alan Ho as director of marketing
In his role, he will be developing and reinforcing TIBCO’s overall brand development and messaging within Asia.

H+K Singapore nabs former Havas Media’s head of digital
He has helmed award-winning campaigns including Singtel Hawker Heroes, Singtel Omni Channel Retail Transformation Project, and Skype Experiential Showcase.

SilverNeedle Hospitality Group acquires Brand Karma
In addition, it has also rebranded its hotel management division as Next Hotels, formally known as SilverNeedle Hospitality.

R3 elevates Seema Punwani to partner role
She has led global initiatives for clients like MasterCard, Economic Development Board of Singapore, Fonterra and Suntory amongst others.

Lazada and Samsung sign first regional deal
The expanded partnership marks the first ever regional contract between both parties spanning six countries including Malaysia, Singapore, Indonesia, Thailand, Vietnam and the Philippines.

Havas Group acquires Sorento
This strategic acquisition will allow Havas to further develop its regional presence and add to its depth and breadth in India to deliver for global clients.

Nielsen to now measure Twitter mobile campaigns in 23 markets
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally.

Digital media company GRVTY Media brings together six online publications
The six media brands have a combined reach of over eight million individuals monthly on social media.

Outbrain appoints Sandeep Balani to newly created role
He will report to Chris Mockford, head of operations in APAC at Outbrain.

Cvent opens new offices in Singapore and Australia
Both offices will employ sales and customer service professionals for both the event and hospitality sides of the business.

Fiji Airways hands Marc Cavaliere CMO role
Cavaliere joins the airline’s executive leadership team, reporting directly to the CEO.

CYC Custom Shop rebrands with the help of DIA
The rebrand was done to keep up with changing consumer mindsets and preferences.

Allianz Global Investors launches lenticular installation at Ocean Financial Centre
This was done together with iNNN Creative Solutions, Carat Singapore and SPHMBO.

ONE Championship partners GoDaddy
GoDaddy branding is set to be featured at ONE: DYNASTY OF HEROES which will take place at the Singapore Indoor Stadium on 26 May.

Hootsuite launches social ROI measurement solution and services
This follows its acquisition of social analytics company LiftMetrix in February 2017.

Cốc Cốc uses “Incognito mode” to raise awareness on Alzheimer’s disease
The campaign, called “The Forgetting Tab”, was conceptualised by Isobar Vietnam.

Isentia launches new app for real-time insights
The app provides personalised notifications and media reporting capabilities.

Lifetime Asia link up with Singaporean entertainment platform Viddsee
Lifetime will expand its signature Lifetime Original Movies offering by including Viddsee’s curation of stories that celebrate the transformative experiences of modern day women.

LEGO launches #BuildAmazing SG campaign
The LEGO Group is also launching five exclusive Singapore Food Culture mini-builds.

OMD makes appointments to strategy team
He has extensive experience across the globe, having worked for OMD in the region as the strategy lead for OMD APAC as well as the global VP of marketing for HTC.

TIBCO partners with Mercedes-AMG Petronas Motorsport
As an official team partner, TIBCO will provide the team with expertise in the area of advanced analytics through the TIBCO Insight Platform.

MEC India appoints new chief digital officer
He will be based in Mumbai and will report to T Gangadhar, managing director, MEC South Asia.

MEC Vietnam appoints head of strategy and business director
More here on the appointments.

Sizmek appoints general manager for APAC region
He will be responsible for managing the company’s operations across the Asia-Pacific region, including customer engagement, sales development and innovation, strategic planning, and revenue growth.

YTL Hotels launches new direct booking portal, targets Singapore travellers
This brand new online portal will serve as an extension of YTL Hotels’ belief.

Isobar adds WiTH Collective under its umbrella
This following its September 2016 acquisition by Dentsu Aegis Network. 

iris opens news office in Bangkok

iris Bangkok will be working with existing global iris clients such as Philips and Shell, as well as regional clients including Chang Beer.

SPH eyes healthcare sector with SG$164m Orange Valley acquisition
This was done through its wholly-owned subsidiary, Invest Healthcare (IHPL).

Oracle and LinkedIn unveil new product integration
The integration will allow marketers to enhance their account based marketing strategies.

How Chinese radio station UFM100.3 created a carnival feel OOH
An LED truck was bedecked in UFM100.3’s colours and logo.

Paypal extends partnership with
Google

More here on the partnership. 

Dentsu Aegis Network makes acquisition of Indian digital performance group
The addition of SVG Media will further strengthen the Group’s leading search position in the market.

Samsonite showcases new luggage range with OOH execution
The campaign is in collaboration with SPHMBO, and is set to run for four weeks.

United International Pictures gets on board with JCDecaux
It is advertising its blockbuster, Fast and Furious 8.

VML Singapore names new lead for new Centre of Excellence initiative
Lim will be based in Singapore and will report to Oliver Eriksson, head of global advisory.

Philips Lighting names cluster leader for Malaysia and Singapore
He will report to Patricia Yim, market leader for Philips Lighting ASEAN Pacific and also handle export markets.

Outbrain promises publishers real-time tracking of revenue value of content
Outbrain will launch a paid-for solution that provides proprietary insights into all aspects of a publisher’s revenue, not just Outbrain revenue.

Sephora’s colourful makeup dispensing machine hits the street
The campaign will run until 12 April 2017.

Have you seen Puma’s peel off sticker campaign?
The campaign targets commuters from the age of 16 to 23 years old.

Mediacorp OOH Media and Dove collaborate to create full sensory experience
The Extivation included a shower area and two portable sinks.

Independent agency BRCKTS bags two new clients
These clients include dental clinic i.Dental and F&B brand Jing Hua Xiao Chi.

New merchants join WINK+ platform
New partners include Ez-buy, Eleven Sport Network and Miniso.

Singtel partners NYP to help SMEs in the retail and F&B sectors
SMEs can also seek additional support on social media marketing, online merchandising and analysis of online consumers from students and lecturers at the NYP’s customer experience and analytics centre.

Cloud management provider etouches acquires Loopd
The acquisition follows the company’s move to a data-driven approach to enhancing clients’ event success.

Redhill expands into San Francisco
Redhill has also made strategic hires to further its growth in the Southeast Asian region.

IMG names Robbie Henchman SVP of International strategic partnerships
Previously SVP and head of IMG’s Asia Pacific business, Henchman will retain oversight of his regional teams in Australia, Japan, South Korea and Southeast Asia this new role.

JCDecaux expands ION Orchard OOH offering
One brand which has already jumped on board is Van Cleef & Arpels.

Bacardi-Martini Australia picks PR agency

The agency would begin work immediately across strategy development, creative, execution, partnerships, influencer relationships and experiential platforms.

Corvi LED hands media duties to MEC India
MEC won this account after a multi-agency pitch.

Robb Report Australia bolsters senior team

More on the hires.

Xaxis names new EVP of global products
The new Global Products unit will work across Xaxis and all its specialist brands.

Marriott International names communications VP for APAC
Alethea Lam will be based out of Marriott’s Asia Pacific continent office in Hong Kong.

Refuel4 launches Ad Analyzer
SHAKA predicts the ad’s future performance.

Tapad hires Andrew Tu as APAC VP
Tapad’s APAC team is currently headquartered in Singapore with plans to expand into Japan and Australia in the coming months.

Singapore Rugby 7s partners StubHub for secure ticketing experience
Tickets once purchased will be directly sent to the buyers’ email inbox.

BBC Worldwide sells 500 hours of factual content to JTBC
The deal covers BBC’s premium natural history, science and documentary content which will now be available on one of the country’s newest cable TV platforms.

Bosch partners WWF to encourage sustainable seafood consumption
Bosch Home Appliances will introduce a two part campaign guiding consumers towards simple undertakings that would allow them to enjoy sustainably-sourced seafood, even at home.

Landor Australia and Designworks Australia merge

The combined business will be led by Dominic Walsh.

Tiger Beer makes a big move over CNY holidays
The media agency is Starcom Media Worldwide and creative agency is BBDO Singapore.

Hootsuite ramps up ad capabilities acquiring AdEspresso
AdEspresso is a Facebook global ad partner.

HOOQ hires former BBC Worldwide CTO
Fleshman will lead the charge of the strategic planning and development of HOOQ’s product and platform.

MP & Silva names new chief commercial officer
Cho, who joined MP & Silva in 2008, has been promoted from managing director, Japan and Korea.

Moove Media adds on Moove Big Top bus
The Moove Big Top bus has a U-shaped aluminium panel.

Integral Ad Science appoints new MD of SEA
Based in Singapore, Hogan is charged with strengthening the presence of IAS in the region.

BBC Worldwide strikes licensing deal with Amazon India
This follows the launch of Amazon Prime and its Prime video streaming service last year.

Alibaba Cloud partners with NUS and EZ-Link
Alibaba Cloud will contribute US$500,000 in cloud credits towards the use of its cloud platform and data centres by students and researchers from NUS for academic and research purposes.

Otterbox on branding push with the help of SPH and Ogilvy
Otterbox is running a campaign on SPH’s digital screens at Chevron House and 313@somerset with effect from today until 22 January.

Visual Amplifiers launches offices in Singapore and Hong Kong
VAMP has worked on campaigns for major brands including Samsung, Uniqlo, eBay, ASOS, Arnott’s, Swisse, Rimmel, Kelloggs, MasterCard, Campari Group and many more.

Pernod Ricard Singapore lights up Clarke Quay
This campaign is ongoing until 1 March 2017.

EZ-Link introduces NFC enabled card readers
In March 2016, EZ-Link launched the EZ-Link NFC SIM, pioneering the use of compatible mobile phones with NFC technology for making public transport payments.

Singapore Festival of Fun kicks off with the help of STB and Nickelodeon
This is  from 11 to 19 March 2017.

Singapore Management University enlists help of Redhill PR
This is for the 2017 Lee Kuan Yew Global Business Plan Competition (LKYGBPC).

Yeo’s goes tropical with Moove Media
The creative agency involved was Go Big while the advertising agency was City Life Advertising.

AXA launches mobile phone safety campaign with XCO Media+
This was developed in partnership with Nano Rock Global.

Singapore Kindness Moves takes a truck for spin
The truck offers the public a chance to do a kind deed.

MCI looks to beat diabetes with OOH activation
The governing entity joins the likes of MOH and HPB in championing Singaporeans to take control of their health.

Chang Beer and Singtel Media push forward in the football season
Chang Beer is the latest broadcast sponsor to come on board for Singtel TV’s Premier League Season 16/17

Dentsu Aegis Network acquires India experiential design shop Fractal
Fractal will join DAN’s digital agency Isobar and be rebranded.

Cisco Systems makes campaign push with new JCDecaux digital murals
The Digital Murals are designed to capture the full attention of all arriving and departing passengers.

R/GA and Uber look to personalise brand experiences
How has you year with Uber been ?

Moove Media lights up buses for Christmas
The latest advertiser to jump on to this bus is Watsons.

Amobee names global innovations lead
Chu will be charged with leading Amobee’s new product offerings that are driven by and utilise telecommunications operator assets.

CNBC and Alibaba partner up for new business entertainment show
The series will follow 12 aspiring manufacturing entrepreneurs who go head to head to win a £20,000 cash prize.

HOOQ names country manager for Singapore

D’Oliveiro has worked for Telstra Australia and Astro Malaysia in the past.

Amnet and RadiumOne partner up
The partnership will see RadiumOne’s proprietary mobile and sharing analytics software deployed across Amnet‘s clients, complementing existing technology to fuel paid media effectiveness.

Bloomberg Media brings mock “newsroom” to life in OOH activation
The activation aims to connect viewers to a global network of business news and information.

Marigold’s Peel Fresh bursts out sprinkle of freshness
This campaign is ongoing till 7 December 2016.

Lotame connects digital audience data to broadcast TV
Lotame helps analyse what the prospective advertisers’ key audiences are watching.

Hyundai cars flaunt their dynamics all around town
On weekends, the Mediacorp OOH truck will be morphed into a mini-laboratory.

Bell Pottinger adds a new partner to its ranks
Fu has over 18 years of financial communications experience.

Micro-influencer platform makes debut in Singapore
The portal is currently home to more than 5,000 micro-influencers.

AirAsia paints Singapore red with latest campaign
The campaign would last till January 15th, 2017.

Epsilon Asia Pacific adds digital experience role
He joined Epsilon in 2015, most recently served as vice president of digital, Asia Pacific.

SMRT creates a dedicated Joseph Schooling train
The concept train consists of three cabins – The Pledge Cabin, The Book Cabin and The Exhibition Cabin.

Freeman launches brand experience agency in China and Singapore
The global provider of brand experiences has integrated several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s agency division, FreemanXP.

Impact Radius opens doors in APAC with new MD appointment
More here on its plans.

Criteo appoints Elie Kanaan as EVP of marketing
He has 25 years of experience in the marketing and technology.

Amplifi names new president for ANZ
Brown joined Dentsu Aegis Network in June 2015 as Media Group chief financial officer.

Sitecore appoints The Hoffman Agency
The appointment comes as Sitecore plans to further establish its presence in this region and meet the ever increasing digital marketing needs of brands with context marketing.

HPB launches ad activation to take the right steps against diabetes
Called “Let’s Fight Diabetes”, it features an out-of-home activation at XCO Media+’s platform dominance at Outram Park.

Macao Tourism looks to lure Singaporean visitors
For a higher level of engagement, a stick peel-off contest is also being organised.

MP & Silva names new CEO
Losch has almost 20 years’ experience in executive positions in the international sports industry.

Ambient Digital Group makes regional promotions
Ambient Digital Group also has offices in Vietnam, The Philippines, Indonesia and Thailand.

The BBH network opens Delhi office
BBH’s first office in India, BBH India (Mumbai) launched in 2008.

Singtel partners Akamai Technologies to bolster cyber security
These services will be made available to Singapore enterprises first, followed by the regional markets in Asia Pacific.

LTA brings back the Thoughtful Bunch
This is the first time the characters are greeting the commuters in larger than life 3D format.

JCDecaux takes off with new airport advertising options
This is done through the inclusion of new large panoramic lightboxes.

Light Reaction hits Vietnam
Light Reaction’s products are channel agnostic.

McCann Worldgroup Japan appoints new CCO
Antony Cundy will be responsible for overseeing excellence in the targeted and efficient delivery of campaigns for clients who work across multiple MWG disciplines.

Jack’s Place rolls out family campaign
This is to to mark its 50th anniversary.

Grab brings on board Silvercab
This is Grab’s second partnership with a local taxi operator.

Redhill Asia gets new regional account lead
He was previously from The Butchers Club, where he was the PR & marketing manager.

Shell’s new Fuelsave campaign hits the roads

Shell has engaged XCO Media+ Optimax truck for its fuel save “Live Life Full-On” campaign to promote its fuel efficiency benefits.

Philips recreates living spaces to encourage use of its home appliances
The centre hopes to bridge the gap between the on-line and off-line worlds.

MullenLowe Vietnam brings in new executive creative director
He previously worked with OgilvyOne Vietnam and was responsible for integrated and digital engagement campaigns.

Perx hires ex-SAP Malaysia country sales head
With these, Perx’s intelligent customer engagement solutions will reach a substantial number of enterprises in the Asia Pacific

Dentsu media unveils new lab in Vietnam
This innovation unit aims to harness the latest technology and create new digital experiences for the market.

Marketing recruitment firm Font undergoes rebrand
Salt, a world-leading digital recruitment consultancy, has acquired a stake in Font.

Fitness First Asia achieves over 90% impression share online
SearchGuru said it has helped Fitness First Asia in strengthening its online footprint and conversions from online-to-offline.

Dentsu Aegis Network takes an interest in Perfect Relations
Perfect Relations Group services companies such as Coca-Cola, Nokia, Airtel and Honda across diverse sectors.

Facebook hires country head in Thailand
In his role, Wagner will focus on driving greater value and support for international and Thai businesses

Polar Puffs & Cakes celebrates 90th birthday with new face of the brand
This is in celebration of its 90th anniversary and the debut of new products.

Octagon acquires majority stake in content firm Milkmoney
Milkmoney develops content for brands including Red Bull, Disney Channel, Sony, Destination NSW, Diageo, Mastercard and Hyundai.

S4M looks to help clients with anti-fraud ad serving tech
According to the company, this is a significant development following the company’s recent MRC accreditation.

Meclub lures members with feasts
This is a new subscription-based wine-and-dine feature.

Weber Shandwick buys into Flipside
Terms of the deal were not disclosed.

JCDecaux strikes new advertising partnership with Suntec City
This is in a bid to expand its advertising footprint in Singapore.

Havas Media Group’s Indonesia CEO SK Biswas steps down
Havas Media Group has promoted Anwesh Bose, the current managing director of the agency, to CEO role for Indonesia.

Havas Media’s SK Biswas joins Dentsu Aegis Network Indonesia
Dentsu Aegis Network Indonesia has appointed Havas Media Indonesia’s CEO SK Biswas as COO.

Mediacorp transforms its truck into an Air New Zealand flight
The exterior of the truck was painted black with #AirNZonTour’s main message printed at the sides.

Vizeum opens up new office in Vietnam
The new office will be led by Navin Dhanpal, newly appointed managing director of Vizeum Vietnam.

Isobar India names new VP
Clients under his belt included Nokia, Cisco, British Airways, Perfetti, American Express, and Samsung.

AdAsia Holdings creates new influencer marketing arm
CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio.

Kayak.sg gets PR help as it expands regionally
The appointment comes as Kayak set its sights on continuing their expansion in Singapore and Asia.

Refuel4 launches AI product to help SMEs
This is to tackle the problem of ad fatigue.

Salesforce names new GM
Previously, Innes was Salesforce’s senior vice president of enterprise business in APAC.

AdAsia Holdings launches new video inventory service
AdAsia Consultants are also available, to help marketers with their programmatic and video production initiatives and usage of the platform.

Ogilvy Public Relations Australia appoints new director
In this new role, he will oversee the consultancy’s social, content and digital practice – Social@Ogilvy, and will lead the Microsoft account as the key client relationship manager.

Adknowledge announces country head for India
He has over 20 years of experience in building and scaling businesses and brands, defining strategy, and running operations for companies.

WWF and Toyota head towards a zero carbon society
The project will take place in WWF priority places such as Borneo and Sumatra. In the future, the project will expand to the Greater Mekong region.

Moove Media and Jetstar team up for a hands-on experience
This is part of Jetstar Singapore’s latest “Tourism NT” campaign.

Big Mobile names new group CEO
David Green replaces Graham Christie’s role of group CEO.

iFashion Group acquires Dressabelle for SG$7.5mln
Dressabelle has an annual revenue run rate of SG$3.24 million.

Auckland City Mission highlights the life of the homeless
Shot from the perspective of one of Auckland’s homeless.

Lindeman’s and JWT captures happy moments
Here’s a look at what makes people smile.

SPHMBO relaunches new LED screen at 313@somerset
The original LCD video wall, which has served its useful life, has been replaced this month by the new LED screen.

PropertyGuru launches virtual showroom experience
The public could experience the Virtual Reality Showroom inside the truck at One Raffles Place, Century Square and Jurong Point.

Outbrain renews multi-year deal with SPH
With the extended partnership with SPH, Outbrain continues to demonstrate significant momentum with its publishing partners.

Data2Decisions opens new office in Japan
New office extends Data2Decisions’ coverage in APAC which includes Australia and Singapore.

iProspect partners up with Sprinklr
Sprinklr and iProspect will enable brands to create relevant, meaningful experiences for their customers.

Dreamworld appoints new creative agency
The appointment has effectively commenced as of 1 July.

Chimney Group Australia appoints new managing director
Thorp takes the Sydney-based top job following a career running TV and radio stations across Europe.

iProspect Singapore’s regional MD takes on chief data officer role for DAN
Zohrab joins from iProspect in Singapore, where he was regional managing director of Digital Technology Operations.

NTUC FairPrice hosts first ever Facebook Live event
Food channel, co-owned by NTUC FairPrice, and operated by content marketing agency Brand New Media, will be hosting its first Facebook Live event entitled Live Healthy, Eat Healthy.

Outbrain partners up with Mediacorp
Outbrain will aggregate Mediacorp’s coveted audiences with those from its previous local publishers and global site wins.

SPT Networks Asia appoints VP of sales
Nirav Haji has been appointed as VP of affiliate sales.

Viu launches premium subscription with Singtel
Viu has forged strategic telco partnerships with networks across the region.

Singapore Airlines creates stir with a 3D hot air balloon
This is in conjunction with new flight routes offered by the national flight carrier, including the Singapore-Canberra-Wellington route.

SK-II and SPHMBO collaborate on “Dream Again” campaign
SK-II has partnered with SPHMBO to launch its one-day “Dream Again” campaign at Singapore’s Raffles Place.

A campaign to make you see the person beyond physical disabilities
The campaign aims to change the mind set of Singaporeans towards people with disabilities.

Americaneagle.com to penetrate Asian market with SmartOSC partnership
Both companies are expected to collaborate on larger international projects in the Asia Pacific markets.

Himalaya Herbals lures consumers with flowery new ad
The Himalayan Herb-themed train runs from now until mid-July 2016.

Independent agency Dog appoints senior digital strategist
Dog has appointed Will Railton as its new senior digital strategist for Asia Pacific region, based in Singapore.

Twitter launches #Stickers
This is a new visual spin on the hashtag.

Google releases heroic new Bollywood spot
The spot epitomises hopes, dreams and magic.

L’Oreal Paris Singapore employs star power
L’Oréal Paris Singapore has launched an interactive out-of-home (OOH) panel featuring brand ambassador and local celebrity Rui En.

Maxus Thailand names head of digital
GroupM’s Sirirat Tosamphanmongkhon is hired as head of digital.

Emarsys adds on products to its mobile offering
Emarsys launched its mobile suite to enhance mobile app engagement catering to consumers.

Taptica expands into Korea with new office
Taptica expanding into South Korea with new office to advance strategy of increasing presence in APAC.

SOFY gets fresh with the help of JWT
The agency was tasked with creating a campaign for SOFY’s new patented Clean Barrier Technology.

Sunsilk fits mirrors around bus stops to promote great hair
Passers-by can check their hair during the course of the day, to see if it is still as fresh in comparison to when they first started the day.

Frucor Beverages’ appoints new media agency
Frucor Beverages is a foundation client from OMD’s entry into the Australian market back in 2000.

SPHMBO shows off latest OOH offering in VivoCity
Since its inception, the digital advertising network has played host to Seiko, Rado and Walt Disney’s Finding Dory, which will be screening in local cinemas later this month.

Near adds audience cloud capabilities
Allspark has been available in beta to select marquee customers across geographies.

Kenzo gets in touch with consumers with the help of JCDecaux
As part of the strategy to drive product purchase, Kenzo brand ambassadors are also giving away special treats.

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