Bridgestone appoints M&C Saatchi Singapore as agency of record

Bridgestone China & Asia Pacific Pte Ltd has appointed M&C Saatchi Singapore as its Agency Of Record from January 2017 following a closed-door pitch involving four global agencies. Malaysia will be the first focus market for the agency.The agency’s remit includes developing a through-the-line brand campaign, with a focus on a thorough revamp of the current website and social media strategy.“Consumer experience has always been at the heart of what we do at Bridgestone. M&C Saatchi impressed us with their understanding of consumer insights and how it translates into solutions for our brand and business across all touch points,” said Chris Yang, general manager of Bridgestone China and Asia Pacific.This win follows the recent wins of AOR for Shell Retail Singapore and the social media accounts of NETS and Bank of Singapore.“We have been focused on building a specialist digital and social unit within the agency and this win is a testament to the expertise and experience of the team. We look forward to partnering with Bridgestone to reinvent customer experience in the category,” said Tanuj Philip, CEO of M&C Saatchi Singapore.