Brandthink sees seven account wins

Malaysia - Brandthink Malaysia has recently increased its brand portfolio as 2012 draws to a close with seven new clients added to its digital PR and social media practice.These new accounts include iProperty Singapore, Crabtree & Evelyn Malaysia, Timberland Malaysia, Bobbi Brown Malaysia and La Senza Malaysia, while winning OCBC Cycle Malaysia 2013 for special projects work.In addition, the agency also extended its responsibilities for Haagen-Dazs to include a new retainer for the management of social media activities for Haagen-Dazs Singapore.The accounts were won after several pitches during the second half of the year.The scope of work includes the management of social media properties, crafting a consistent content strategy, managing customer engagements online and special campaign projects.It kicked off work for iProperty Singapore with its ‘Operation Save Leon' campaign, a social media engagement campaign to interact with young working adults in a non-traditional way intended to encourage users to explore the newly revamped iProperty.com website in Singapore.For Timberland Malaysia, it grew its Facebook fan base from 1,000 to 50,000 in the span of two months while launching a programme on Instagram.A Bobbi Brown Malaysia campaign was also created to reach Malaysian fans and as an education tool to show new ways for customers to use Bobbi Brown beauty products."Our primary goal is to help our clients engage better with their customers and we're looking at using the full spectrum of social media tools available to do that," said Teoh Jui Hong (pictured), managing director of Brandthink Malaysia."Beyond growing a fan base, our work is now focused squarely on drawing consumers to stores, to products that they'll love and to help them discover new and interesting things about the brand," added Teoh.Part of the service commitment with new projects will also see the agency develop new measurement of social media success.With fan growth being a basic measurement for brands, Teoh said the agency aims to help clients look beyond this number."Part of our strength as a direct marketing agency and a PR agency is that we are able to craft digital PR strategies and measure them against a set of criteria that would benefit the business of our clients," he adds.