HOW brands used social media to support same-sex marriage

As rainbows filled social media streams over the weekend, consumer brands were leading the charge to support the Supreme Court’s decision on same-sex marriage.Social analytics platform Spredfast said 3.6 million tweets using the #lovewins hashtag had been posted as of Friday.https://twitter.com/Starbucks/status/614464707705991168https://twitter.com/AmericanAir/status/614434287383740417https://twitter.com/ABSOLUTvodka_US/status/614497257518460930https://twitter.com/MarriottIntl/status/614435980750266368https://twitter.com/GameOfThrones/status/614441996774699008Tech companies including Google, Uber and Facebook used their own platforms and social media to celebrate the decision.A Google search for “gay marriage” showed an image of people holding hands at the top of the search results, while Uber displayed rainbows behind its cars.