Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Brands that should have given Mother's Day a miss

share on

It is Mother’s Day once again and brands are kicking off their numerous Mother’s Day ad campaigns and promotions.While there are some really great ad campaigns and promotions out there, here are some brands we felt should maybe have given Mother’s Day a miss:1. Marie France BodylineBecause nothing says Happy Mother's Day than a suggestion that Momma is getting a little... chubby. Why not get her a nice slimming session and plan her diet?2. McDonald's, PizzaHut and KFC: After you have adequately made your mother feel insecure with the slimming session, why not treat her to a bucket full of fried chicken and a greasy pizza slice and beefy burger? I don't know about you, but growing up, my mother was highly against stuffing our faces with fast food. I doubt buying her an order of McD's or KFC's takeaway for the big day would sit well with her either. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));This Mother's Day; spend a little, share a lot.Posted by McDonald's on Friday, May 1, 2015   (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));Now you have #MorePizzaHutReasons to celebrate this Mother’s Day! Which pizza will you get with your complimentary Hershey’s Chocolate Chip Cookie with Ice Cream? Dine-in only. Details: http://bit.ly/1J4R6cHPosted by Pizza Hut on Thursday, May 7, 2015https://twitter.com/KFCAustralia/status/5964947892115947523. GrouponThis was sent to our deputy editor Elizabeth Low. Snarky isn't it?Would you really want your mom to know you forgot Mother's Day and hence went to a discount coupon site for her gift? What if your mom was sent the same deal? (Gasp!)And no Groupon, we on the Marketing team did not forget our moms.4. HP PrinterI'm a little torn on this one.While I do enjoy personalised cards, I absolutely do not see myself heading down to HP to get a printer with Original HP Ink because the ink supposedly gives me "brilliant colour and longer lasting prints with 2X more pages than refills." (uhm,okay...)Also, I really don't see myself printing "as many cards as [I] want [to] give them to all the moms in [my] life".One is fine, really.With all that being said and done, there were some really great ads we saw out there.And to all the moms out there, have a wonderful Mother's Day!

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window