Brands already making waves at SXSW

Always a major affair with the top music and tech brands attending, the annual South by Southwest Interactive technology festival has brands putting on their best show.While the festival is yet to begin, Marketing picked up these brands that are already riding on the pre-event buzz:1. DoritosHands down, Doritos has to be the loudest one here. The brand has created a 62-foot vending machine stage, and will place Lady Gaga on it.The chips brand has started a campaign around it, asking her fans to win a ticket through its "Bold Missions" campaign which will use Facebook, Twitter, and Vine by pulling off stunts and challenges in return for prizes. Missions include jumping from a 30-foot high platform to grab a dangling #BoldStage ticket, busking on the street using instruments Doritos provides to earn $10 in 10 minutes or less and more.Here’s Gaga herself introducing the campaign in a video:http://www.youtube.com/watch?v=bi50MF7HdhgIn the previous years, Doritos had the likes of LL Cool J and Snoop Dogg performing out of its vending machine stage. Last year, the stage was interactive, allowing people to control things like the lights and smoke machines and even pick LL Cool J's encore song through Twitter, according to Fast Company.2. OreoOreo has created its Oreo Trending Vending Lounge, which is already drumming up buzz. The lounge features two custom-made vending machines which will enable event attendees SXSW to create and eat custom Oreo cookies based on trending social conversations.Users browse a selection of "trending flavors" displayed on a large touch screen panel on the front of the machine. Users choose from 12 flavors and colors of creme and then watch as their Oreo cookies are built. Custom-created by MAYA Design, a technology design firm and innovation lab, the experimental machines use 3D printing technology to assemble the Oreo cookies in less than two minutes. Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet.The lounge is located in the SXSW Gold Urban Oasis, at Trinity Street & Cesar Chavez in Austin, Texas.Stay tuned for more!