WPPâ€™s global brand strategy and design agency, Brand Union is restructuring its Asia Pacific operations and management team.
Monica Lee, currently CEO, North Asia, and Graham Hitchmough (pictured), currently CEO, South and Southeast Asia will take on the roles of chairman and CEO respectively for the region. Lee and Hitchmough will be supported by a Ambrish Chaudhry, head of strategy; Dan Ellis, head of design; and Po Kay Lee who will be assuming the newly created position of head of experience.
According to the agency, its new APAC leadership model will result in connected, cross-regional support for the agencyâ€™s clients seeking brand-led growth within the Asian market. Its remit will be to build a hyper-connected, multi-disciplined, border-less business model that will deliver the best blend of insight, skills and branding services to support clients regardless of location or business challenge.
â€śThe needs and outlook of our clients and the consumers they serve across the region are changing so rapidly that it is vital for us to constantly evolve in order to advise and partner them better in their growth ambitions,â€ť Monica Lee, chairman of Brand Union APAC said.
â€śGreat brand experiences transcend borders, language and even culture, so we are committed to creating a more flexible, accessible, mobile and talent-rich ecosystem that our clients can draw from in a way that makes sense to them and the needs of their businesses, while providing new and exciting opportunities for our own people to develop,â€ť she added.
â€śTodayâ€™s business leaders need the right strategic partners to help them position and compete for growth. That partnership has to be agnostic to marketing and communications channels, and it has to put business and brand in the same sentence, rather than subservient to or over-ridden by campaign tactics and executions,â€ť stated Toby Southgate, worldwide CEO, Brand Union.