Brand New Media (BNM) has named Mike Constantino as managing director of its operations in the Philippines. Constantino possesses over 18 years of experience in various strategic and creative disciplines covering media, digital and marketing.
His most recent role was as country sales director of Yahoo Philippines, where his responsibilities spanned across sales and revenues, content marketing, business development, events, advertising, public relations, among many others.
Constantino was instrumental in increasing revenues and audience for Yahoo as the company expanded into tentpole events like the Yahoo Celebrity Awards and various key partnerships – from content and above-the-line to long-term partnerships with the region’s key agencies and advertisers.
Prior to Yahoo, Constantino was the marketing head for Asia Pacific at ABS-CBN Global where he expanded The Filipino Channel’s footprint to countries like Singapore, Guam, Hong Kong, Korea, Taiwan, Indonesia and Cambodia, resulting in a 25% increase in subscriber base across the region.
In his new role, Constantino (pictured) will be responsible for overseeing the management of the BNM business model as the company launches and expands in the Philippines. The company recently announced a partnership with TV5 under MediaQuest Holdings to launch a multi-channel internet television network in the Philippines, to go live this April. This partnership will also be establishing a digital production studio to cater to the high volumes of specialty content required for the emerging digital media industry in the Philippines.
“Of all the many products I’ve handled and marketed over the years, content remains the closest to my heart. The mix of creativity, marketing and now optimisation and targeting through relevant data is a potent one – only BNM can deliver such an unbeatably complete solution. I’m looking forward to filling the content void in the Philippines, making BNM the go-to premiere Content Marketing, Production and Multi-Channel Network outfit in this market and beyond. With our partnership with MediaQuest, the possibilities are endless,” said Constantino.
Constantino is set to lead alongside Damien Bray, BNM’s global development director as well as Emmanuel C. Lorenzana, TV5 president and chief executive officer. Constantino will be supported by Brand New Media’s Asia regional team including Nick Fawbert, BNM Asia MD.