BMW shortlists creative agencies
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BMW has shortlisted incumbent agency Publicis along with Y&R, Ren Parnership and Ninety Nine Percent for its regional creative pitch, sources have told Marketing.Marketing consultant R3 is handling the pitch which was called in September this year. It initially involved six agencies.Publicis has been BMW's agency since 2009 winning the account following a closed-door pitch involving McCann Worldwide and TBWA.BMW could not be contacted for more comments at the time of writing.Mindshare is BMW's media agency in the market.
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