BlueFocus takes full ownership of Metta

Metta Communications has been acquired by BlueFocus Communication Group, a China-based ad group offering branding, digital and public relations services.In a statement on its website, BlueFocus said it paid HK$178 million for full equity ownership of Metta.Andrew Lee, founder of Metta Communications, told Marketing BlueFocus has been reaching out to Metta for more than a year, among many other firms.“BlueFocus runs quality PR events but its advertising sector can be strengthened further,” said Lee, who added the cooperation between Metta and BlueFocus was significant for both parties.“Our business model, markets and client resource will be an excellent coordination. Through the new partnership, we will jointly provide more quality communication services to clients and business opportunity.”He added that stretching out to the mainland would be “one option” looking ahead.Peter Mao, president of BlueFocus Communication, said acquisitions are at the centre of its business strategy.BlueFocus Communication Group is split into five business units including advertising, PR, event management and digital marketing.The group is looking to boost revenues in its advertising unit by 40% and more into the near future.Metta’s expertise in creative and strategic planning could greatly complement the group’s performance, Mao added.