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Bloomberg Media unveils new look for its luxury quarterly

Bloomberg Media has introduced a redesigned Bloomberg Pursuits magazine, a quarterly guide to intelligent luxury.

Bloomberg Pursuits, which is closely aligned with its digital home on Bloomberg Business, is a key pillar of the company’s consumer media strategy, creating a multi-platform luxury brand across print and digital that serves an audience of global business decision makers.

Editorial content from Bloomberg Pursuits will go live across the web, mobile, television, digital video, print, radio, and live events.

Editor Emma Rosenblum leads the editorial content of each issue that will provide lifestyle recommendations for its readers.

The magazine’s design was conceived by creative director Robert Vargas.

Bloomberg Pursuits follows the launch of the flagship digital destination Bloomberg Business in January 2015. Similar to Bloomberg Politics and Bloomberg View brands – which have their own full teams and a standalone presence on the web – Markets, Technology, and Pursuits channels will eventually launch as full multi-platform brands, with their own distinct look, feel and functionality, communities, social presence, and possible television components.

New advertisers for the Bloomberg Pursuits 2015 Summer issue include: Alfa Romeo, the Dolder Grand, Greece Tourism, Hyundai, IWC, John Ker Tours, Lamborghini, Mercedes-Maybach, Samsung, and Sandals Resorts. They join brands such as: Baha Mar, Bellagio, Chanel, Delta Air, Embraer, Forevermark, Gray & Farrar, Gulfstream, Hermes, Monaco Tourism, Paul & Shark, Ralph Lauren, RIMOWA, SPDR Select, and Vacheron Constantin.

According to Rosenblum, “The new Bloomberg Pursuits covers luxury in a way that’s aspirational yet obtainable. It’s all about quality.

Paul Caine, Bloomberg Media’s global chief revenue and client partnerships officer said, “We provide an extraordinary opportunity for marketers to reach this audience on multiple platforms with the luxury content they most desire.”

The quarterly Bloomberg Pursuits is distributed to all 375,000 Bloomberg Markets magazine subscribers. The reader demographic is 63% male and 37% female. The Bloomberg Pursuits+ app will download automatically with Bloomberg Markets+ app subscriptions.

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