Blogapalooza Inc. expands its horizons on its 5th year in business

Blogapalooza, the Philippines’ premier business-to-blogger network and marketing event, recently held its highly anticipated convention in Elements at Centris with the theme, Horizons: Charting the Uncharted.Co-presented by Arla and Cocio, the event was jam-packed with interactive booth activities, a highly informative program, and an intimate venue. The event generated digital buzz for its partner brands while cementing Blogapalooza’s relationship with the blogger community.Ace Gapuz, Managing Director of Blogapalooza Inc., said, "We are only beginning to unlock the full potential of collaboration and influencer marketing in the Philippines. The company is looking forward to leading businesses and influencers to more substantial ways of telling stories, sharing ideas, and building brands."Bloggers and guests participated in the activities of the sponsor booths throughout the whole-day event. Celebrities Christian Bautista, Wyn Marquez, and Bianca Guidotti graced the event.Another highlight of Horizons was its roster of speakers: Ginger Arboleda, Lloyd Cadena, Grace Bondad-Nicolas, and Miguel Olfindo, who shared their insights on blogging, social media, and digital communication channels. Top names from the public relations and advertising industries, Norman Agatep of Grupo Agatep and Matec Villanueva of Publicis Manila, together with celebrity influencers, Mikael Daez and Erika Padilla, held a panel discussion and shed light on how influencer marketing can be done effectively.During this event, Blogapalooza also soft launched the B2i (Business-to-Influencer) Portal, the company’s newest innovation for its business and influencer networks. B2i, powered by high technology data science and deeper learning, aims to efficiently streamline the matching of influencers and businesses and measure the effectivity of influencer marketing campaigns.