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Blk J

Blk J bags five new client wins for integrated and creative duties

Blk J has bagged five new business wins, namely the Singapore Week of Innovation & Technology 2017 (SWITCH 2017), UnionPay, Singapore Press Holdings Radio (SPH Radio), Grab and The Learning Lab. The agency will undertake integrated communications and marketing duties for all five accounts.

Blk J will be leading integrated communication duties for SWITCH 2017, presented by SGInnovate. SWITCH 2017 is a platform which brings together partners from around the world in the technology, innovation and enterprise ecosystem in a series of complementary tech events.

For UnionPay International, Blk J will roll out a regional brand campaign for 10 markets. This includes markets such as Brunei, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Vietnam, Cambodia, Laos and Thailand. There is currently no duration set for the length of appointment.

The agency will also help launch a new personal and business finance radio station for SPH Radio. According to Sim Hong Huat, general manager of SPH Radio, SPH was impressed by the level of original and innovative thinking the Blk J team showed during the pitch process and is are confident its new brand is in good hands.

For The Learning Lab, Blk J will be undertaking integrated communications and marketing duties for a duration of two years. According to Eleanor Tan, marketing head of The Learning Lab, Blk J and The Learning Lab share the same DNA, and both are committed to helping their clients achieve lasting success in the marketplace and in life.

The agency also recently concluded an integrated and data-driven campaign for Grab. Together with Grab, the agency ran a campaign utilising event activations, outdoor, print and radio mediums to push Grab’s JustGrab service. It also conducted several influencer engagements with SGAG, Youtiao666 and Tree Potatoes.

“The team at Blk J is thrilled and encouraged by the new wins. We want to thank the clients for entrusting their businesses and projects to us. And in the months to come, we hope to let the work do the rest of the talking,” Rowena Bhagchandani, co-founder and CEO at Blk J, said.

Singapore Tourism Board recently appointed Blk J as its creative and digital agency for a three-year hotel career perception and recruitment campaign. This will include creative, digital and production duties. The tender was first called in November last year, with an objective to change the perception of hotel careers. It is part of an ongoing initiative alongside others for the Hotel Sectoral Manpower plan which was launched in October 2015.

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