Blis launches brand-safe inventory

Blis has launched Blis Prime which offers access to high quality and brand-safe inventory which it claims will deliver "great campaign results".Blis Prime gives advertisers a customisable marketplace guaranteeing access to high-end publishers, premium data and exclusive ad formats that aren’t available in the open market. Global inventory from publishers like, for example, News International and Forbes, combined with powerful location data, is made available programmatically via exchange partners across the Blis Platform. This offers more precise audience targeting and increased efficiencies due to automated processes.“Blis Prime combines the huge insight of location data with the quality and pricing benefits of private market deals” said Greg Isbister, CEO of Blis. “This unlocks tremendous value for our clients.”“As consumers increasingly move towards mobile first, location data is a powerful asset for marketers seeking the right time to reach their audiences. We are excited to work with Blis to provide even more insight into how those audiences pay attention to ads online,” said Jonah Goodhart, CEO and co-founder of Moat.