Australian privately owned mobile advertising specialist, Big Mobile, has today announced expansion into the Philippines with Jay Ramirez – formerly Country Sales Director at Mode Media and Marketing Manager at Groupon – appointed Head of Sales, to be based in the new Manila office.
Ramirez, a media veteran with over ten years’ experience, will bring Big Mobile’s advertising technology, products and creative rich media expertise into the Philippines market, adding to their existing Southeast Asian hubs in Singapore and Indonesia, and increasing staff headcount across the region to twenty-six.
According to research by IAB and We Are Social, the Philippines is a growing mobile-first market, with an 82% year-on-year increase in the share of mobile web traffic. Big Mobile’s presence in the Philippines is a significant opportunity, as a recognised category leader, to further fuel mobile advertising growth in APAC.
The company assists agencies and brands direct with an integrated mobile led approach across paid, earned, and owned channels.
Big Mobile’s programmatic audio advertising exchange is South-East Asia’s first, and their newly refreshed Big Mobile Studios, offering mobile-led UX creative solutions, are predicted to be the key driver’s in fueling mobile investment within the Philippines market.
Graham Christie, Group CEO and partner at Big Mobile said: “We are delighted to be launching into the Philippines market. Our world-class solutions and services for brands deliver next-gen opportunities for marketers that will empower them to take a more robust mobile first approach to consumer engagement.”