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Shiseido

Better Together grows client portfolio

Better Together, an agency consortium of six local independent agencies, has bagged several new business wins.

Set up to offer a holistic one-stop suite late last year, the collective offers services such as creatives, events, public relations, entertainment and media buying.

Better Together has also been appointed by Shiseido Singapore as its agency of record. Meanwhile Breitling Singapore and Rolls-Royce Motor Cars have also enlisted the agency on project basis to manage creative, branding and event campaigns that encompass digital content management and strategic media buy in 2016, following pitches held last year.

It was also asked to handle campaigns for Samsung Fashion Steps Out 2016 organised annually by Orchard Road Business Association (ORBA).

ORBA has recently appointed Better Together to design, curate and execute its annual fashion campaign – Samsung Fashion Steps Out 2016 after a competitive pitch that involved more than five agencies. The scope of deliverables includes creatives, entertainment, media & public relations and events management from conceptualising to executing fringe activities and the main fashion parade event to be held in Orchard Road. This is expected to take place early half of 2016 where Orchard Road is closed for the main event.

Shaun Quek, group managing director, “These wins are a testament to the passionate, talented entrepreneurs who are the solid foundation on which Better Together is built on. We are humbled by the clients’ mandate in such a short span of time. Our latest win, Samsung Fashion Steps Out 2016 is the perfect high we wanted to start the year on.”

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