Better ties up with Webfluenz

Digital media and solutions company Better has partnered with social media and real time web intelligence specialist Webfluenz to accelerate the product and research uptake in social media analysis and management.Bharani Setlur, CEO of Singapore-based Webfluenz, said there is significant growth on product platforms and research uptake on social media analysis, management, marketing and engagement globally."Our partnership with Better gives us critical insight and reach to accelerate our expansion," he said.Rene E. Menezes (pictured), CEO of Better said, "Asian brands are aware that social media conversations are happening even if they are not directly involved. What they seek are partners that can help them analyse, report and recommend action on this."Better was launched in 2010, with the merger of multiple premium digital media companies, to offer a combination of premium online, performance and mobile media coupled with social listening under a single umbrella.Both companies will focus on building a market understanding of the importance of social media intelligence, with plans to expand further in markets elsewhere in the Asia-Pacific region.