Anonymous, but for how much longer?

It's first year entering agency of the year ANON won a massive three gold and one local hero across the categories of Best Newcomer, Independent Agency of the Year, Small Size Agency of the Year and Integrated Marketing Agency of the Year.Founded in 2013 by former Ogilvy & Mather ECDs Simon Handford and Sandy Chan, the agency team of nine serves an impressive client list, including Hong Kong Disneyland, Vanguard Investments Hong Kong, Swire Properties and Lane Crawford Hong Kong.This small, but prolific team, handles a big scope of offerings, including TV commercials, OOH, digital, product design, packaging, collateral and brand events.This could be the reason the firm landed two significant accounts last year, including Hong Kong TV Shopping Network Company and Taikoo Place – Swire Properties.One of its most cited works was the summer giveaway campaign for HKTVmall last August, which was a massive MTR trackside domination covering 53 stations with more than 120 geographically linked artworks.The campaign marked a huge success, adding some 1.1 million new users to the e-commerce platform within two weeks.Another notable project was an experiential initiative – Not Any Place – for Taikoo Place, designed to package the commercial complex into five odours presented by five lifestyle items, including coffee beans, candles, tea bags, car scents and candies.While the retainer-based business model has long been preferable to Hong Kong’s ad land, ANON is proud to work on a project basis as a testimony to depart from this hoary practice.The firm is also happy to grant clients direct access to its creative resources, allowing them more ownership of the work.Owned by: IndependentHeaded by: Simon Handford / Sandy Chan, co-foundersSee the full winner list of Agency of the Year Hong Kong 2016 here.If you would like to order additional trophies for your team and client, please click here.