Ben & Jerry's gets localised with Singaporean Scoopitiam

Unilever's Ben & Jerry's has launched a pop-up stall in Lau Pa Sat called “Scoopitiam”. Working with ad agency GOVT, the campaign aims to inform customers that two of Singaporeans’ favourite beverages – cold-brew coffee and chocolate malt drink – are better served frozen. To further the Singaporean twist, these ice-creams will be served with wafer biscuits and rainbow bread.The Scoopitiam initiative will run until the 29th of July 2018.Ellen Yap, marketing manager, Foods & Refreshment, Unilever Singapore said, “In such a saturated super-premium ice-cream marketplace, where every brand is trying to portray luxury and premium-ness through their advertising strategies, we are thrilled at the prospect of launching a global Ben & Jerry’s flavour with such a strong local tinge. Because not only does it reflect our brand personality, but it also helps boost the relevance in Singapore."[gallery link="file" ids="228614,228615,228616"]Pradeep D’Souza, creative director, GOVT Singapore described the campaign as giving an “iconic American brand a unique Singaporean flavour."“Ben & Jerry’s is a spontaneous and fun brand, so when we heard about the new flavours and the parallels with our favourite beverages, we just couldn’t resist the idea of a Scoopitiam,” D’Souza added.