Following a pitch held in February this year, Beam Global Asia has appointed MSL Singapore as its strategic communications partner across six brands in Singapore.
The agency was appointed for a period of 10 months.
MSL will work with Beam Global Asia to provide media and corporate engagement across its brands and focus on the Courvoisier cognac, Japanese whisky range and The Premium Malt’s Beer under Suntory, and the premium Scotch single malts – Auchentoshan, Bowmore and Glen Garioch under Morrison Bowmore Distillers.
Commenting on the appointment, Kelvin Yeo, managing director of MSL Singapore said: “Apart from our experience and expertise, we look forward to bringing strong strategic direction to each brand and grow their presence in Singapore through our insights-driven creative story-telling narratives that will deliver sound key messages which resonate with the desired audience.”
Beam Global Asia is owned by Beam Global Spirits & Wines Inc. which is the leading American spirits company and the fourth largest premium spirits company in the world.