BBDO/Proximity makes senior hires

BBDO/Proximity has announced three senior appointments effective immediately, in a move to enhance creative capabilities of its digital arm Proximity.Amit Sutha (pictured centre) is now general manager of proximity, while retaining his head of planning role. Marlo Ongpin (pictured right) is Proximity head of digital and Martin Ng (left) as head of creative.In his new added role, Sutha plans to hone Proximity into a 'one-on-one communication powerhouse that brings brands closer to people, and people closer to brands'.Also on Proximity's top agenda is to add on capabilities like direct marketing, shopper marketing, CRM, analytics, content creation and events.Ongpin was previously a digital entrepreneur in Manila before accepting his position as head of digital BBDO/Proximity Malaysia.Ng, who was attached to OgilvyOne,  is also the co-founder of the popular fashion site Pestle & Mortar.The team will be servicing KFC, U Mobile, RHB, Mars, Pedigree, Visa, SCJohnson and British Council brand portfolios.