BBDO Taiwan names Martin Tsai as ECD

BBDO Taiwan has appointed Martin Tsai as executive creative director, reporting to Eddy Fu, managing director of BBDO Taiwan.Tsai has 15 years’ experience in branding and design, spanning industries including automotive, financial services, insurance and consumer goods. He joins BBDO from Ogilvy & Mather Taiwan where he held the role of held role of creative director.Fu said Tsai brings a wealth of experience and focus on creativity that will help drive breakthrough programs and effectiveness for BBDO. "Throughout his impressive career, Martin has been recognized by his peers and our industry with numerous awards. Martin’s passion is remarkable and we are thrilled to have him on board.”