BBDO Malaysia has launched its “Heels of Steel” initiative which features a series of talks by prominent leaders in Malaysia, in a bid to inspire and accelerate the progress of women in the workplace.
According to the press statement, “Heels of Steel” is not only in line with the agency’s global commitment to diversity, but also encourages individuals from all walks of life to advocate for issues that are of concern. The series kicked off with a talk by Jasmine Lee (pictured), chief marketing officer of U Mobile, and will feature one speaker each quarter.
“I’ve always felt strongly about supporting women in the workforce and demonstrating that success is always achievable, regardless of gender. The best way to convey this is to have strong, influential and successful women share their stories that will inspire and motivate other women,” Farrah Harith McPherson, general manager at BBDO Malaysia, said.
“I am really honoured to have been the first speaker in the ‘Heels of Steels’ series. I am always happy to share my experiences and believe that it is through story-telling that we can learn the most from some of the best. Kudos to BBDO for starting this initiative, and creating a platform where we can learn from exceptional stories of many more successful women,” Lee said.