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BBDO promotes Arthur Tsang as chief creative officer

BBDO Greater China has promoted Arthur Tsang (pictured) to the newly-created position of chief creative officer, BBDO Beijing.

Tsang will work closely with YeatMung Koo, managing director of BBDO Beijing, and continue to deliver creative excellence against the agency’s ambitious growth targets. He continues to report to WaiFoong Leong, chief creative officer and chairman, BBDO Greater China.

Since joining BBDO six years ago, Tsang has boosted the standard of creativity in the region, first as ECD of Southern China and most recently as ECD of Beijing.

Under his leadership, Tsang has shaped a culture of uncompromising creative quality and nurtured a team of future creative leaders who have helped create standout work for Mercedes-Benz, Mars, Johnson & Johnson and Bayer.

His career highlights include multiple Cannes wins for his work on Tide, Gondola Italiano and Safeguard.

“Arthur has created some of the best and most memorable creative cases in this region. He ensures our clients’ brands and our agencies are always basking under a positive spotlight. This time, it’s Arthur that deserves to be in the spotlight,” said Leong.

“It provides me with a bigger platform to keep inspiring our teams and our brands through my desire to create the most compelling and entertaining content in China” said Tsang.

Commenting on his promotion, YeatMung Koo added: “Arthur is driven by a vision to create great work. He knows what it takes to get there and effectively rallies teams around his vision.”

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