BBDO Indonesia names new ECD

BBDO Indonesia has appointed Syeda Ayesha Ikram as executive creative director. This marks a return for Ayesha to the network, having been a key member of the team that established BBDO Pakistan.Most recently she was head of design at Ogilvy Pakistan, and has held other creative roles at Ogilvy, affiliate agencies of the Publicis Groupe, and Dentsu. Ayesha brings 15 years of extensive industry experience to the Indonesia Agency, across an array of categories including FMCG, Automotive and Telco on clients including Pepsi, Nestlé, Honda, LG and Coca Cola.Vaishali Sarkar, CEO BBDO Indonesia commented, “We are actively evolving our business at BBDO Indonesia to better serve our clients in this rapidly changing industry, and nothing can be more invigorating than a new era of creative leadership. I am thrilled to have Ayesha as my creative partner on this exciting journey. She brings cross-category and multi-discipline expertise to the table that will foster a collaborative and rich creative environment that leads to big, bold ideas – that cut across channels, build brands and deliver business results.”Syeda Ayesha Ikram, ECD BBDO Indonesia said, “I’m really excited to be joining BBDO Indonesia. The team is energetic, evolutionary and embracing and I can’t wait to start working with them. The agency has a fantastic portfolio of clients and brands. I look forward to developing creative solutions that address their complex business issues with the power of simplicity, that in turn transforms their business.”The appointment commenced 14 May 2018.