BBDO Guerrero launches First Philippine Holdings corporate campaign

BBDO Guerrero launched the new corporate campaign of First Philippine Holdings Corporation (FPH) spanning print ads, billboards, and AVPs,The campaign portrays FPH to be “Powered by Good,” a theme that aptly reflects the ethos of the company’s various units in energy, real estate, industrial parks, construction and manufacturing. BBDO Guerrero also worked on the Lopez Group –owned company’s annual report which was also aligned with the campaign theme.“The whole campaign is freshly visualized in illustration. It’s a young and modern feel to reflect the vibrant energy of the company’s new leadership. And it attracts young talents who may not be aware of the company’s achievements but would want to join the force, and be powered by good” says Danny Gozo, FPH consultant for corporate communications.http://youtu.be/lYUTNSa6J0c“We are proud of the work”, sharesTony Harris, chief executive at BBDO Guerrero. “And we are happy to have such clients that bought into the vision of how we think they should be portrayed. They are ruled by humility, a trait that often holds them back from speaking more about the good they do. It’s inspiring to just watch them operate.”