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BBC Advertising bolsters programmatic team

BBC Advertising has appointed Agnesia Ekayuanita (pictured) as its programmatic account manager, Asia, in a bid to deliver more targeted solutions to its clients. This includes helping clients navigate the evolving marketplace and ensuring they have access to BBC’s inventory.

In her newly created role within the regional advertising sales team, Ekayuanita will report to Alistair McEwan, senior vice president, commercial development, BBC Worldwide Asia, Australia and New Zealand. She will also work closely with David Goddard, global head of programmatic trading, BBC Worldwide, and Luke Fox, her Australia and New Zealand counterpart.

Ekayuanita is tasked with driving the company’s marketplace revenues and delivering programmatic advertising revenues across a portfolio of sites represented by BBC Advertising in Asia.

Prior to her latest role, Ekayuanita worked at MediaCom Singapore for three years as senior digital manager for Asia Pacific. There, she supported key clients such as Shell and Symantec with their digital media strategies and partnerships. She also worked for Accelteam as an associate and for Google as account strategist and coordinator, where she experienced working in performance campaign marketing with clients such as Agoda, AirAsia, Expedia, P&G and Unilever.

“Programmatic has changed the way we trade digital and its sales continues to be a high growth channel for our business and David (Goddard) and I are excited at the prospect of building our full capabilities in this area, and hires such as Ekayuanita means we have a robust team that understands clients’ goals,” McEwan said.

Meanwhile, BBC is set to invest US$44 million on children’s content and services for over three years, allowing the media organisation to “reinvent” its services for the next generation. This move is part of the media organisation’s annual plan which aims to engage audiences with multimedia content, and help them “create, connect and share”.

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