Axiata acquires Komli Media's SEA ops

Axiata Group’s advertising technology unit Adknowledge Asia Pacific (APAC) is acquiring the Southeast Asian operations of Mumbai-based digital media technology company Komli Media for US$11.25 million.Komli's Southeast Asia business, which trades as Komli Asia Group, has operations across Singapore, Thailand, Vietnam, the Philippines, Indonesia, Malaysia and Hong Kong. The operations in Malaysia are carried out through subsidiary and associates companies held by Komli Asia (Komli Asia Group).According to The Edge Markets report, Axiata said the acquisition is a part of a strategic opportunity for the company to scale up its presence and operations in the Southeast Asian region. A Komli Media spokesperson confirmed developments to A+M, adding that details of any marketing plans post-acquisition will only be announced in the upcoming months.Komli was founded in 2006 in India and specialises in digital marketing, performance advertising, social media, brand solutions/advertising, search marketing and video solutions.A+M has reached out to Axiata for a comment.