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Li-Choo

AXA Singapore CMO exits

Chief marketing officer at AXA Singapore Li Choo Kwek has exited the role after close to five years.

AXA has confirmed the news to Marketing but did not name a direct replacement for Kwek. Kwek did not comment on her next move. However, the news comes soon after AXA Asia appointed Frédéric Tardy as regional chief marketing, digital, data and customer officer, reporting directly to Jean-Louis Laurent Josi, regional chief executive officer of AXA Asia.

During Kwek’s tenure, she was responsible for customer product offer, marketing and corporate strategy at AXA Life Insurance, Singapore; and branding, external and internal communications and corporate Responsibility, AXA, Singapore.

Having worked in AXA for over a decade, Kwek has held various positions in the company ranging from risk management and finance to strategy, and marketing to product innovation and development. She has also held director role at the regional finance office at AXA in Brussels and was responsible for the company’s regional finance strategic performance and initiatives.

Prior to this she was the senior project manager at AXA, Hong Kong where she specifically focused on product development and distribution channel initiatives.  In the past she has worked with companies like Deloitte and Great Eastern Life Insurance as well.

 

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