AXA Singapore, Publicis Singapore and Clear Channel collaborated for an out-of-home campaign to demonstrate AXA’s Born to Protect initiative by providing protection against Singaporean’s everyday concerns with an experiential out-of-home.
AXA’s mission was to reinforce its commitment to providing protection against everyday concerns by reaching out to Singaporeans from all walks of life.
The aim of the campaign is to make protection fun and accessible.
In the execution of this campaign, AXA will be transforming four bus shelter posters into a mega-sized capsule dispenser. To channel the mission of AXA’s Born to Protect, the dispensers at four different locations will dispense capsule balls with protection items.
The protective capsule roll items are: Band aids (to prevent infections in cuts), Mosquito patches (to prevent dengue fever), Cough drops (to soothe sore throats) and Medicated oil (to soothe headaches).
Four Clear Channel owned bus shelters were selected for this campaign; Marine Parade, Victoria Street, Church Street and Orchard Road, running from October until November 2015. This campaign is also further supported by 200 faces of six-sheet printed posters on Clear Channel’s customised network for four weeks. Havas Media was the media agency for the campaign.
“With this touch of nostalgic fun, AXA hopes to showcase our Born to Protect spirit to Singaporeans in an exciting and memorable way,” Cheryl Lim, head of branding & communications of AXA Singapore,said.
“With our wide coverage, we are able to deliver contextual relevance, and more importantly, an experience, at the right places, with this campaign,” Kelly Khoo, CEO of Clear Channel Singapore, said.