Aviva launches scholarship programme in latest customer engagement attempt

London-based insurance company Aviva has just launched a new scholarship programme for its Asia customers, to support their children studying in Britain.The scholarship programme will be launched across China, Hong Kong, Indonesia, Singapore, Taiwan and Vietnam, to assist Aviva customers and their children for the duration of all applicable undergraduate and graduate courses from 11 universities in the UK.Applications open in September 2017 alongside the Universities and Colleges Admissions Service (UCAS) process, and the first group of scholars is expected to matriculate in autumn 2018.The programme will allow the company to provide "not just financial advice and solutions to our customers, but go one step further to offer the possibility for their children to become an Aviva scholar and receive the best British education," Chris Wei, executive chairman of Aviva Asia and global chairman of Aviva Digital said.Jo Johnson, minister of state for universities, science, research and innovation commented, "It is fantastic to see two world leading UK sectors – higher education and insurance – come together to create a dynamic partnership that will offer scholarships to the brightest and best students in Asia to enable them to study in the UK. This innovative, collaborative approach is another great example of my desire to continue to build bridges between the UK and the rest of the world."