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Aviva Investors hires marketing head for APAC

Aviva Investors, the global asset management business of, has hired Peggy Wu as head of marketing for the Asia Pacific (APAC) region.  Wu will be based in Aviva Investors’ APAC hub in Singapore. She will be responsible for leading the marketing of specific products across the region, including Aviva Investors’ multi-strategy (AIMS) range, fixed income and real estate products, as well as corporate branding.

She reports to Scott Callander, head of client solutions, Asia Pacific and Middle East, and Isla Mackenzie, global head of marketing and external communications. She has more than 15 years of experience in product marketing across the US and Asia, and was most recently head of marketing for Southeast Asia at Janus Henderson Investors.

Isla Mackenzie, global head of marketing and external communications, said:

“We are delighted to welcome Wu to Aviva Investors. She brings a wealth of experience in global marketing and financial products, which will be beneficial as she works with our APAC leadership team to deliver our strategy in the region.”

Scott Callander, head of client solutions, Asia Pacific and Middle East, said:

“Wu has a strong asset management and marketing background that will complement our focus on externalising the business. We have been strengthening our teams across fixed income, wholesale distribution and real estate with recent appointments.Wu’s arrival is also part of that process as we continue to build our APAC operations.”

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