Avis Wong named ECD at Mirum Hong Kong

Mirum Hong Kong has strengthened its creative experience team with the promotion of Avis Wong to the role of executive creative director and Stephanie Pak as group creative director. Wong joined Mirum as creative director in 2014 and created some of its most awarded campaigns including Lexus’ “All Eyes on Me” and Starbucks’ “A Twinkle Surprise”. More recently she has lead projects for Hang Seng Bank and Hong Kong Tourism.Working alongside her will be Stephanie Pak, who has been with the agency for 10 years. Pak has helped the agency win multiple awards over the years including for projects with Chow Sang Sang, CLP, Hong Kong Tourism Board, Hotel Icon, Staccato and WWF. “We’re looking to harness the wealth of creative talent to better apply design thinking to our projects,” said Wong. “On top of that, I want to ensure the human element is not lost in our work and that it blends well with the digital and technological influences that surround us.”The appointments come as Mirum are set to unveil a brand new experience centre that allows them to showcase their visionary innovations to clients and industry peers alike.