Avaya to Drive Digital Transformation for Philippine Enterprises

Avaya, a global leader in business communications software, systems and services, reinforced its commitment to help enterprises in the Philippines achieve their digital transformation objectives. At the Experience Avaya event in Manila, Frederick Sabty, Vice President, Hospitality / DX Solutions, Worldwide, urged Philippine companies to take the initiative on transforming their customer engagement strategies or risk being left behind in today disruptive digital landscape.According to Gartner, 89 percent of businesses today expect to compete primarily on the basis of customer experience. With IDC predicting 80 percent of business-to-consumer organizations in the Philippines to create an immersive and authentic omni-experience for customers, partners, and employees by 2020, companies need to place digital transformation and customer engagement at the top of their agenda, Sabty said.“In the era of software-defined everything and instant-information access, customer experience will become the new battleground for organizations. Avaya’s expertise in business communications solutions enables organizations to capture customer insights and enhance collaboration within the enterprise, enabling enterprises to transform customer engagement by building deeper relationships,” said Sabty.Avaya is redefining the customer service battleground for industries by revolutionizing the communications experience for next-generation digital businesses. By creating true multi-touch communications capabilities with a contextual, 360 degree view of the customer, these innovations will enable companies to create upselling potential and improve team collaboration.In this new age of digital transformation, organizations will have to effectively use next-generation communications technologies to enhance customer engagement and create new value for customers. By delivering seamless and consistent omnichannel customer experiences, companies can differentiate themselves from their competitors and build customer loyalty,” said Michael Araneta, Research Director and Associate Vice President, IDC Financial Insights.