Aston Martin appoints PR agency

Wearnes Automotive, the official Singapore dealer for British sports car Aston Martin, has appointed PR Communications as its public relations agency for its Singapore operations.The retainer contract, which commenced in October, will include the management of all Aston Martin's media relations, including influencer engagement, events management and digital engagement on the brand's social media platforms.PR Communications will be providing strategic counsel to the Aston Martin portfolio for six months, and will be responsible for the planning and execution of events to mark significant milestones for the brand, such as the launch of the new Aston Martin Singapore showroom and its 102 anniversary happening early next year.Pang Cheong Yan, managing director, Prestige Division, Wearnes Automotive, said,"We are honoured to be the new dealer in Singapore and are thrilled to work with one of Britain's greatest heritage brands. We are committed to growing the Aston Martin brand in Singapore, by showcasing its timeless elegance and superior power. Through the expertise of PR Communications, we believe Aston Martin will be able to increase its brand presence and create impactful campaigns in the near future."Eric Chan, managing director, PR Communications, said, "We are indeed pleased to add another very prestigious brand to our portfolio. We were awarded this appointment after a rigorous round of pitching.  I am extremely proud of my team for their creativity and efficient delivery of our proposal.  We look forward to implementing our strategic ideas for Aston Martin in the coming months."