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A*STAR and People’s Association look for agency partners

The Agency for Science, Technology and Research (A*STAR) is on the lookout for an agency to handle its digital media duties for a year. The tender closes 15 September 2017.

Meanwhile, the People’s Association (PA) is also on the lookout for an agency to manage its digital media buy for the 2018 Chingay Parade. The agency will be responsible for Google Search, YouTube TrueView and Google Display Network. The tender closes 8 September 2017.

This follows the Land Transport Authority’s (LTA) public tender for the management and maintenance of bus shelters and their advertising spaces. According to Gebiz, only tenderers with relevant experience in outdoor advertisement will be considered for the contract. Additionally, tenderers need to have a minimum share capital of SG$10million and minimum net assets of SG$10 million.

Recently, the Nanyang Technological University, Singapore (NTU) has also called for a tender to appoint a panel of marketing and advertising agencies. This will be for a period of one year, with an option to extend on a yearly basis for two years. According to a tender brief seen by Marketing, the scope of work includes creative conceptualisation, designing, planning and execution of advertising and publicity campaigns and projects for NTU.


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