Aspial Corporation shifts media duties to Havas

Aspial Corporation has moved its media account to Havas Media from Zenith Optimedia. Brands under Aspial that Havas will now be handling include Lee Hwa, Citigems, Goldheart and Maxi-cash.Both Havas Media and Aspial have confirmed the move to Marketing. Aspial has traditionally been print heavy when it comes to marketing its brands. According to AC Nielsen, the group spend approximately SG$4 million last year only on print. However, Havas has now been roped in to push for growth in its digital platforms.Kean Ng, business director for Aspial-Lee Hwa Jewellery told Marketing: “The retail landscape has grown more challenging and it has become critical for us to capture the hearts of consumers through multiple channels across traditional and digital platforms. We are looking forward to a fresh partnership with Havas Media to drive our integrated communications to the next level.”Currently the account covers the Singapore market and the partnership is said to be "on-going".