ASEAN broadsheets enter e-paper collab

Four major English broadsheets from Indonesia, Thailand and the Philippines can now be read under one e-paper bundle subscription as print heavyweights attempt to reach its readers now increasingly found online and on the go.Starting 1 April, readers need to only pay for one newspaper to access the full content of The Star (Kuala Lumpur), The Nation (Bangkok), Philippine Daily Inquirer (Manila) and The Jakarta Post (Jakarta).CIMB Group chief executive Datuk Seri Nazir Razak, said that the CIMB-Asean ePaper is a first-of-its-kind tie up that enables the four publications to reach 450 million out of the 600 million people living in the ASEAN region.The e-paper can be downloaded on smartphones, tablets and desktop computers, expanding not just reach but also more efficient use of talent and sales muscle, says Star’s group managing director and chief executive officer Datuk Seri Wong Chun Wai."Beyond editorial collaborations, members can capitalize on expertise and media positions to generate greater revenue for all. This can be via cross-media sales among others, while at the same time leveraging on regional brand opportunities,” he adds.The ASEAN-CIMB ePaper bundle is available via each publication’s digital newsstands. Filipino readers can avail of the service  for P5,200/year from the Inquirer e-paper website. Existing e-paper subscribers to the newspaper will also enjoy access to the regional titles.(PICTURE: thestar.com.my)