Arnel Pineda rocks Puregold

Retail giant Puregold celebrates 10 years enriching the lives of sari-sari store owners nationwide by dedicating a song performed by Ariel Pineda, the lead singer of revered rock band Journey.The song "TENkyu Po" was featured in the first-ever TV spot developed for Puregold's Tindahan ni Aling Puring, a special membership program for sari-sari store owners, eatery owners and bulk buyers.The TVC and jingle was developed by local ad agency Over The Moon Communications, Inc. as a tribute to Aling Puring members who have developed and sustained successful businesses with the help of Puregold.The TVC debuted last 4 May at Eat Bulaga, a top-rated noon-time variety show aired on GMA Network, viewed mainly by audiences belonging to the C, D and E socioeconomic classes.Tindahan ni Aling Puring offers perks, discounts and loyalty rewards to its members who frequent stores to fill stocks. Free delivery, call-order-pick-up service via call, SMS or e-mail; and wireless and cash-on-delivery transactions are also offered to patrons.Puregold's Sari-Sari Store Convention is the highlight of annual activities of the program where guest entrepreneurs and celebrities share business tips. This year's gathering will be held on 22-25 May, to be held simultaneously in Manila, Malolos and Tagaytay.