Arcade bags digital duties for Vaseline Men

Unilever has appointed Arcade for digital marketing duties for its Vaseline Men brand. The win comes following a  three-way pitch for the Indonesian market.Tessa MahendraTamin, Unilever’s country media manager said:“Arcade once more demonstrated obvious passion, commitment and an insightful approach that put them ahead of the pack. It is energizing to work with an agency that regularly puts in the extra effort to make a difference. We’ve challenged Arcade to deliver new ground-breaking work for Vaseline Men in the digital space.”Gary Caulfield, CEO of Arcade added:“We are absolutely thrilled to be awarded another great Unilever brand and an opportunity to create iconic work for the Indonesian market. We look forward to creating a great partnership with the Vaseline Men brand team andhelping them build on the success they have enjoyed in this exciting new category segment”.